Museo Würth La Rioja

Museo Würth La Rioja is a contemporary art museum in Agoncillo, a short drive from Logroño, run by the German industrial group Würth. Set inside the company's own business complex, it has been opening pieces of one of Europe's most significant private art collections to the public since 2007.

Where exactly is it?

The museum sits inside the El Sequero industrial park in Agoncillo, right next to the main site of Würth's Spanish subsidiary — a logistics warehouse, administrative offices, and even a company-run winery. That's a deliberate choice: from the outset, the museum was meant to show that culture and everyday business operations can share the same address rather than living in separate worlds. Logroño is roughly a quarter of an hour away by car, making the museum an easy stop for anyone touring La Rioja.

Where does the collection come from?

The driving force behind the collection is Reinhold Würth, the company's owner, who has been assembling contemporary art since the 1960s. The worldwide Würth Collection now runs into the tens of thousands of works and ranks among the largest private collections of modern and contemporary art anywhere. Its Spanish branch, the Colección Würth España, took shape starting in 2004, built specifically around leading contemporary Spanish artists. Names represented in the collection include Miquel Barceló, Manolo Valdés, Miquel Navarro, and Jaume Plensa, alongside international figures such as the British sculptor Richard Deacon.

What will you find inside?

Rather than keeping a fixed permanent display, the museum in Agoncillo organizes a rolling programme of temporary exhibitions, giving different parts of the wider collection their turn in the spotlight. That approach rewards repeat visits — there's usually something new to see each time. Exhibitions come paired with an educational and cultural programme aimed at a range of audiences, from school groups to independent adult visitors. Admission is free, which sets the museum apart from many contemporary art institutions in Spain and keeps it genuinely open to a broad public.

When should you go?

Opening hours run Tuesday to Saturday from 10am to 7pm, and Sunday from 10am to 2:30pm, so a weekend morning visit is easy to fit into a wider itinerary. Because the exhibition schedule rotates, it's worth checking what's currently on display before setting off — some shows built around a particular thread of the collection run for well over a year, while others are shorter. For travelers exploring La Rioja, the museum pairs naturally with the region's wine routes and historic towns, adding a contemporary art stop to a trip otherwise centered on Logroño and its surroundings.

Frequently asked questions

Is it free to visit Museo Würth La Rioja? Yes, admission to the exhibitions is free for all visitors.

Who owns the collection shown at the museum? The German company Würth, specifically through its Spanish collection branch, the Colección Würth España, built since 2004 around contemporary Spanish artists.

Does the museum have a permanent exhibition? No — it shows works from the collection through a changing programme of temporary exhibitions, so it's worth checking what's currently on view before you go.

How far is the museum from Logroño? The museum is located in the El Sequero industrial park in Agoncillo, about a 15-minute drive from central Logroño.