Museo de la Huerta

Museo de la Huerta is an ethnographic museum in Rojales, in the province of Alicante, dedicated to the traditional farming life of the local huerta (irrigated agricultural land). It occupies the grounds of a 19th-century farming estate known as Hacienda de Llanos, also referred to as Hacienda de D. Florencio, spanning roughly 30,000 m².

Where is the museum located?

The museum sits on Partida Lo Saavedra s/n, in the municipality of Rojales (03170, Alicante). The site is a substantial rural complex made up of a main house with modernist architectural touches, a secondary house, stables, an olive press, and surrounding irrigated gardens. At its center is a quiet, intimate interior courtyard around which the buildings are arranged.

What can visitors see inside?

The exhibitions are organized around several themes tied to everyday life in the huerta. Displays cover farming tools, artisanal trades, household goods, traditional means of transport, and equipment used with oxen and horses. Separate sections are devoted to olive oil production, the cereal cycle, ice-making, hunting, and a reconstructed rural pharmacy — the latter is recorded in Spain's national inventory of pharmaceutical heritage. Most items on display were donated by residents of Rojales, giving the collection a distinctly local, community-built character.

How long does a visit take and what does it cost?

Admission is free. The museum is open Monday to Friday from 9:00 to 15:00. On Saturdays, Sundays, and public holidays, visits are only possible by prior appointment. Given the size of the estate and the number of themed rooms, it's worth setting aside at least an hour to see it properly.

Who runs the museum and what is its purpose?

Museo de la Huerta is a public institution managed by the Rojales town council. It serves as a local memory hub, documenting the ways of working and living that shaped the identity of the Vega Baja del Segura region for generations. Because the 19th-century hacienda's architecture has been carefully preserved, visitors get a look at both the building's own history and the daily life of the people who once worked this land.

Who is this museum for?

The museum appeals to visitors interested in regional history, ethnography, and rural architecture, as well as families looking for a calm, educational stop during a stay on the Costa Blanca. The spacious gardens and the stillness of the courtyard make for an unhurried visit, quite different from more crowded tourist attractions in the area.

Frequently Asked Questions

Is admission to Museo de la Huerta free? Yes, entry is free of charge.

What are the opening hours? Monday to Friday from 9:00 to 15:00. Weekend and holiday visits require a prior appointment.

What is on display at the museum? Ethnographic exhibits tied to huerta life: farming tools, artisanal items, household goods, traditional transport, equipment for olive oil and cereal production, ice-making, hunting gear, and a reconstructed rural pharmacy.

Where exactly is the museum located? On Partida Lo Saavedra s/n in Rojales (03170, Alicante), on the grounds of the former Hacienda de Llanos estate.