Choco-Story Brussels

Choco-Story Brussels is a privately owned museum in central Brussels, Belgium, dedicated to chocolate and cocoa products. Before its current name, it operated as the Museum of Cocoa and Chocolate, and its story began in 1998, when it was established at the initiative of Gabrielle Draps, combining education about cocoa with a hands-on presentation of chocolate craftsmanship.

Who was behind the founding of the museum?

The museum was founded at the initiative of Gabrielle Draps, wife of chocolate artisan Joseph "Jo" Draps. Jo Draps was the founder of Godiva Chocolatier, one of the most recognized Belgian chocolate brands in the world. This family connection to such a significant brand gave the museum a distinctive character from the start — a place created by people for whom chocolate was not simply a commercial product, but part of a family craft tradition.

What sets Choco-Story apart from a typical museum?

Choco-Story Brussels does not limit itself to exhibits behind glass. The museum's program includes demonstrations and tastings, allowing visitors to observe the chocolate-making process firsthand. This approach combines an informational layer — the story of cocoa and its processing — with a sensory one, giving visitors the chance to taste the results of the chocolatiers' work on site.

Can visitors make their own chocolate?

Yes — the museum offers the option to book a workshop where participants make their own chocolate bars and lollipops. This activity goes beyond standard sightseeing, letting visitors take home not just knowledge but a product they made themselves. The workshops naturally complement the demonstration part of the visit, where guests first watch professional chocolatiers at work before trying it themselves.

Where exactly is the museum located?

Choco-Story Brussels is located in the central part of Brussels, in the heart of a capital city with a long chocolate-making tradition. This location is no coincidence — the city center has long been associated with numerous chocolate workshops and shops, making the museum a natural stop for anyone interested in the subject while exploring Brussels.

Why is Choco-Story Brussels worth visiting?

The museum brings together three elements rarely found in one place: a history tied to a genuine, well-known brand (Godiva), hands-on demonstrations of the craft, and active visitor participation through workshops. For anyone visiting Brussels who wants to learn more than just what the well-known chocolate shops look like from the outside, Choco-Story Brussels offers insight into the production process and its family-craft roots.

Frequently Asked Questions

When was the museum founded? Choco-Story Brussels was established in 1998.

What was the museum previously called? It previously operated under the name Museum of Cocoa and Chocolate.

Who founded the museum? It was founded at the initiative of Gabrielle Draps, wife of Joseph "Jo" Draps, founder of Godiva Chocolatier.

What can visitors do during a visit? Visitors can take part in demonstrations and tastings, and can also book a workshop to make their own chocolate bars and lollipops.

Where is Choco-Story Brussels located? The museum is located in central Brussels, Belgium.